Will Russians soon pay less for shoes?

Payless Shoes, one of America’s largest economy shoe store chains says it plans to open its first Payless shoe stores next year in Russia, its latest market for international expansion.

Collective Brands Inc. and partner M.H. Alshaya Co. will open five franchised Payless ShoeSource stores in Russia late next year. The company hopes to open at least 90 stores there in about five years and more than 300 stores total longer-term.

Russian and American shoe stylings are not always the same and there was no word as to whether Payless plans to adapt to European styles to accomodate local tastes.