How Russians use social media

Thanks to our good friends at Moscow Municipal Programs for the latest on Russian use of social media sites.

Of course Russia has them all: Twitter, Facebook, Vkontakte,, and the large blog hosting site Although Facebook seems to enjoy steady growth each year, the big dog on the block remains Vkontakte (

Russians and Social Media 2012

The lastest study shows that 55% of Russia’s active Internet users are part of a social media network and a whopping 62% of them are subscribers to the popular (Vkontakte) social media service. For non-Russian speaking readers, the letter B in Cyrillic is a “Veh” (V).

According to the study only 9% use Twitter. The once large site has fallen dramatically in recent years.