Now the government is taking the battle a step further after officials declared that Russians drank 24% less vodka in 2012 than the previous year.
The next step is to remove small bottles from market shelves, forcing consumers to purchase larger bottles but a higher prices. Officials believe that the smaller bottles are a favourite of alcoholics due to the price as compared to larger bottles.
As reported in RIA Novosti, one proposed regulation is to force regulators to sell 0.375-liter and 0.5-liter bottles at the same price thus forcing the smaller bottles off the market.
Many producers distribute bottles that are less than 0.5 liters as a way to get around the government’s minimum price of 174 rubles (approximately 5.30 USD), per half-liter.